At Pobi we have lots of hands on experience helping large corporates and SME organisations capitalise on the challenges and opportunities they face.

Pobi focuses on commerciality and making organisations world class operators with an engaged and capable workforce, united behind a clear purpose, enabled by the right tool set and processes. In turn delivering exceptional experiences and products to customers, leading to profitable growth and sustainability.


Paul Burton

Paul has more than 25 years’ experience in the financial services sector leading change and performance. For Abbey National plc in the early 90s, he turned an underperforming franchise performance rating from 65% to exceed it's target in less than two years and to carry on still by becoming the top performing operation in the country. Paul moved to AXA Insurance where he was appointed National Sales Development Manager. He developed and led an award winning culture change programme to embed a world-class sales and management capability across AXA Insurance’s 3,000 plus employees, leading to 10% growth on growth in a declining market. Prior to setting up Pobi, Paul was Head of Claims Experience at AXA Insurance where he was responsible for the identification and delivery of efficiency and cost improvements whilst improving customer experience.


Ian Ormerod

Ian, a Co-founder of Pobi has spent the majority of his career in the Financial Services Sector where he has worked for the world class organisations of Abbey National, AXA and Barclays.  A combination of adaptability, desire for change and a hunger to learn have led to a significant breadth of experience and skill set. Ian’s held executive leadership roles in Sales, Strategy, M&A, Customer Experience, Innovation and most recently as Managing Director, Design & Digital at Barclays. Ian’s work has led him across the globe with significant time spent in the US, India and Africa building out and leading Design and Digital capability.  Ian’s passion and belief in the power of people has led to a huge frustration that few companies ever unlock their employee's potential and that, combined with the fear of looking back and regretting never taking the risk to set up his own business, is the driving factor behind him leaving the corporate world to build Pobi.